User personas, or in short ‘Personas’, cover the behaviour characteristics and goals of certain demographics. To understand the targeted personas, data is often collated which cover elements which include the aims, situations, physical and behavioural contexts and attitudes. Of course, there are millions of different personas which make up the vast population. And though the designer my try and aim at one type specifically, they must also aim to target their products at as broad of a spectrum as possible.

Designers have two main audiences they must address, they are the Core audience (The main target audience) and the Fringe audience (The secondary audience). In order to produce a successful product, the designer must delve deeper into the threads that make up their chosen persona to gain a thorough understanding of their frame of mind. However, developing a persona allows for flexibility. The designer to focus on their core audience, while still meeting the requirements of their fringe audience.

Ultimately, whatever persona the designer chooses, the goal is to ensure the best possible user experience. This may involve looking into the tasks and paths that the persona takes, and the context in which they will be using it. At the end of the day, feedback is their greatest ally when it comes to the process of producing a successful  design product.




Photo Credit: Weekly Alarm Clock App. [Image] (18 May 2015). Retrieved 23 February 2017, from


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