The Elevator Pitch

Want to know the secret to producing a sure-sales elevator pitch? Here are five steps you need to know now:

  1. Keep the line of communication clear – Let’s face it, you’re going to sound like another salesman/woman no matter what you say. So at least, keep clear what you’re trying to communicate. Elevator pitches don’t last very long, so you might as well get to the point as quickly as you can.
  2. Give them a reason to pause – A little X-factor never hurt nobody, especially in the world of sales. Give the person you’re pitching to a reason to stop and stare.
  3. Drop the corporate lingo – Nobody likes an overly pretentious sales person.
  4. The power of question – Good sales pitches communicate ideas. Great sales pitches make the listener stop and think. An attention capturing question is a great way to make the person wonder what life would be like with your product, concept, or idea.
  5. Make sure you know what you’re talking about – Your elevator pitch may be fantastic, thought provoking, and world consuming. But if you can’t answer a simple question about the product, concept, or idea you’re selling, then let’s face it, you’re in trouble.

Here’s an example for the prototype app World, Weather, Watch. A world time, and world weather forecasting app.

“Hey, I’m Erika, and I’m developing weather apps. Like those who travel a lot, I realised that time is everything. So why waste it toggling through multiple apps. World, Weather, Watch will save you time no matter where you are in the world. This app combines world time, world weather forecasting, and time difference display into one simple and easy to use app made for the avid traveller.”


Photo Credit: Mobile App Design Inspiration – Peek Calendar. [Image] (n.d.). Retrieved 18 May 2017, from


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